His hero status was so big that his life was serialised in one of Japan's famous cartoon comic books.
The Brazilian-born boss of Lebanese descent and a French citizen says his background left him with a feeling of being different, which helped him adapt to new cultures.
In France he was known as Le Cost Killer, a comment on the deep cuts he made to revive Renault.
He was once tipped as a potential president of Lebanon, a move he eventually dismissed because he already had "too many jobs".
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