I think it is accurate, smart, advertising to appeal to the Americanophile market, who get a kick out of American whites and mulattoes.

Dylan Darlie

Colgate reviews China's Darlie brand amid race debate

It is owned by Colgate and its joint venture partner Hawley & Hazel and sold widely across Asia.

The toothpaste brand was originally called Darkie before it was changed to Darlie in 1989, following pressure from shareholders and other groups. But the blackface logo remained.