She said Bonmarché had shown "disrespect" towards its target market of older women by failing to engage with them and taking a traditional view of retail that no longer applied.
"It was led by a team that did not understand and reflect that their customers had changed and it did not move with them," she said.
"These are smart, sophisticated women. They're not your pearls-and-twinset customer.
"You can't just sell stuff to people any more. You have to embrace the way that 50-plus women live their life."
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