Indian brands reckon with a new challenge: hate
a popular rightwing conspiracy theory that accuses Muslim men of seducing Hindu women to convert them.
"Nothing works as well for Hindu nationalism as love jihad. If there are two things they care deeply about - it's to keep Muslims down and control women,"
As examples, many point to the polarising, even anti-Muslim, rhetoric that has become the new normal, often echoed by members of Prime Minister Narendra Modi's Bharatiya Janata party.
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