The whole society focuses on fashion all the time. It is an obsession with almost everyone.
It changes all the time, but takes up various traditions in a sort of rotation, keeping the bourgeoise consumer buying the latest iteration whenever it comes out for ' the season '.
What is fashion really?
The long decaying remains of the old European order, in clothing, with various exotic fads based on traditional attire in other civilizations, thrown in for spice.
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